Schedule
Posting plan for the Sportsballer Creator UGC Program — 33 pieces of content rolling out in waves, nationwide.
Total posts
33
Video + IG Story content
Video posts
20
TikTok / Reels content
IG Story posts
13
Instagram Stories
Waves
3
Rolling waves of content
Wave 1
Kickoff
Video posts
6
IG Story posts
5
Daily total11 posts
Wave 2
Main push
Video posts
7
IG Story posts
4
Daily total11 posts
Wave 3
Closing push
Video posts
7
IG Story posts
4
Daily total11 posts
Rollout at a glance
Content builds from a soft kickoff of taste tests into recipe and game-day waves, then an amplification wave of stitches and duets before the final closing push. Creators will deliver 20 video posts and 13 IG Story posts in total — balanced across the rolling campaign window.