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CRWD
Pre-launchKicking off · Phase 01
▸ Official Campaign Data Room

33 pieces of UGC. Zero proof. The Sportsballer Creator UGC Program.

CRWD is deploying 33 vetted creators to put Sportsballer in front of athletes, gym-goers and social sippers nationwide. Creators shoot at home, at the gym and out with friends — this data room is where you review the roster, approve the content, and watch the posts go live.

View & approve the creatorsReview content

Program at a Glance

Scope locked with the Sportsballer team. These are commitments, not projections.

33
Creators deploying
Vetted, contracted, rights-cleared
Nationwide
Footprint
Creators' homes, gyms & hangouts
Rolling
Posting cadence
Waves of content, not one weekend
33
Content pieces
Reviewed and approved by Sportsballer

Roster Allocation

How the 33-creator roster is split across content angles.

Taste Tests & Reviews
36%
12
First-sip reactions and honest reviews across the flavor lineup
Training & Recovery
27%
9
Post-workout recovery moments and gym-bag features
Social & Game-Day
21%
7
Nights out, watch parties and zero-proof cocktail moments
Amplifiers
15%
5
Stitch, duet and repost waves pushing reach

Campaign Roadmap

The data room unlocks new modules as each phase activates — nothing shown before it's real.

  1. Program Design
    Not started

    Concept, creator criteria and deliverables to be locked with the Sportsballer team.

  2. Creator Recruitment
    Not started

    Sourcing athlete, fitness and lifestyle creators with proven engagement.

  3. Content Production
    Not started

    Creators shoot at home, at the gym and out with friends — cracked, poured, sipped.

  4. Content Review
    Not started

    Drafts land in the Content tab for Sportsballer approval before anything goes live.

  5. Live & Reporting
    Not started

    Approved posts go live; performance rolls up here in real time.